HB Antwerp

\ Creative Direction
\ Art Direction
\ Packaging
\ UX/UI
\ Video Production

HB Antwerp is a global leader in the loose diamond market, partnering primarily with top luxury and high-end jewelry brands to provide some of the world’s largest and rarest stones. The company is redefining the industry through its innovative approach to traceability and close collaboration with the mines it partners with.

I supported the brand in the launch of a very distinctive product–the HB Asset Collection–made of six diamond sizes (ranging from 3 to 20 carats), sold as investment products through their private marketplace. The project encompassed the design of elegant wooden boxes housing each diamond, along with documentation and tools ensuring full traceability and identification of the stone. A variety of brand assets, including booklets, certificates, ownership cards, and more, were designed to complete the presentation within the box.

I also handled the UX/UI of the marketplace, creating an exclusive digital experience for each owner through access to their diamond’s digital twin, detailing every stage of the stone’s transformation–from its very raw form in the mine to the final sign-off and certification by the master polisher in Antwerp.

Additionally, I oversaw the creative direction and production supervision of the launch video, which captured the journey of their diamonds, from mother earth to the hands of the final owner, highlighting each step of cutting and polishing, telling the unique story behind every stone.

Director: Romain Dussaulx
Videographer: Piscine Club